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Crucial Steps to Enforce a Solid MAP Policy in Retail Operations

Crucial Steps to Enforce a Solid MAP Policy in Retail Operations

In the dynamic world of retail, sustaining a competitive edge isn’t just about pricing but also maintaining brand value and equity. This is where a well-structured MAP (Minimum Advertised Price) policy emerges as a game-changer. Enforcing a solid MAP policy is more than setting a pricing benchmark; it’s a strategic move that ensures brand consistency, […]