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Customization and its influence on Minimum Advertised Price (MAP) monitoring

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The concept of “personalization” is defined in the dictionary as the “creation of custom or tailored prices or services to meet the specific needs or preferences of individual customers.”   While personalization has long been a part of the retail industry, it is currently generating increased attention due to the growing depth and breadth of […]

Which Aspects Should You Take Into Account When Assessing Your Minimum Advertised Price (MAP) Policy?

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With technological advancements in the digital space, evading minimum advertised price (MAP) policies has never been easier. Easy access to disruptive technology means that retailers could be dodging price monitoring activities by encrypting online prices, making personalized discount offers via email or social media, implementing coupons, instant rebates, and countless other ways that may catch […]

Monitoring Minimum Advertised Prices: Enhancing Pricing Strategy and Brand Protection

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In today’s highly competitive marketplace, businesses often encounter the challenge of striking a balance between profitability and upholding their pricing integrity. This equilibrium is of paramount importance, particularly when it pertains to pricing strategies, as retailers continuously contend with the pressure to offer the most competitive prices to entice customers. Simultaneously, manufacturers are vigilant about […]

Enforcing Your MAP Policy: A Comprehensive Guide

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WHAT IS A MAP POLICY? Let’s start by clarifying what MAP stands for: minimum advertised price. This represents the lowest price at which a product can be publicly displayed by a retailer, without imposing restrictions on the actual selling price. A minimum advertised price, or MAP policy, is a unilateral offering enacted by a manufacturer […]