How Your MAP Policy Might Misguide Resellers: Understanding the Impact of Minimum Advertised Pricing
MAP policies are crucial for manufacturers to safeguard their brands from price erosion and maintain control over their product pricing. These policies offer several benefits, such as leveling the playing field for resellers, preventing price and revenue deterioration, and safeguarding brand perception and overall value in the marketplace. However, a MAP policy that […]
Digital Marketing 2021: The Needed Integrity
Honesty and integrity are a valuable part of our lives; especially in a business. We interact and give our resources to those we know we can count on, and no one wants to find out that what they’ve thought was true is just a beautiful lie. In this article, we will show you the importance […]