The Influence of Expanding Shopping Channels on MAP Monitoring
In recent years, there has been a notable surge in the proliferation and utilization of shopping channels, such as marketplaces and comparison shopping engines, within the e-commerce landscape. Online retailers have increasingly embraced these marketplaces and comparison shopping engines as integral components of their marketing strategies. Here’s why: Extended Reach: These platforms offer an […]
Maximizing MAP Pricing Oversight for Extensive Product Catalogs: Three Proven Strategies
Monitoring and Enforcing Your MAP Pricing Strategy When it comes to initiating or enhancing the monitoring and enforcement of your brand’s Minimum Advertised Price (MAP) policy, it can be quite a challenge, especially if your online product catalog boasts thousands of SKUs. How can you efficiently handle such a vast catalog while also keeping a […]