Enforcement of Minimum Advertised Price (MAP) | Comprehensive Guide for Brand Management
Enforcing Minimum Advertised Prices (MAP) in fiercely competitive marketplaces like Walmart and Amazon presents significant challenges. Not only is it essential to establish and maintain your MAP agreements, but you must also convey a resolute message to your resellers, particularly on platforms like Amazon, where high stakes and low prices prevail. While immediate actions are […]