The Hidden Advantage of MAP Monitoring for Boosting Sales


    A common concern among potential clients before implementing a MAP program is the possibility of a decline in sales. While this worry is understandable, we’ve observed that sales generally increase following the implementation of Minimum Advertised Price (MAP) or Minimum Resale Price (MRP) policies. Without these policies, numerous brands struggle to expand into […]

Is a Minimum Advertised Price (MAP) Policy Right for Your Business?


Is a Minimum Advertised Price (MAP) Policy Right for Your Business?     It may seem like a complex question, but the truth is, pricing policies are not an ideal solution for every brand. While they are beneficial most of the time, if price is your primary competitive advantage, compelling sellers to increase their advertised […]

Market Saturation and Your Brand’s Growth


    While growing a brand, it’s natural to assume that more distribution is advantageous. Manufacturers are thrilled when they reach top-tier wholesale distributors, leading to increasing sales and overall satisfaction. However, during this growth phase, it’s challenging to foresee potential issues lurking just around the corner. With increased distribution comes a rise in unauthorized […]