One of the biggest challenges brands have to face nowadays is keeping in touch with your customers. Be it creating an active Facebook profile or maintaining a visually appealing Instagram post, there are unique challenges that come with establishing an online presence. This is especially true when it comes to Telegram group management.
Telegram is a popular messaging app that boasts safety and encryption for its users. While it’s not as top-of-mind as Messenger and WhatsApp in popularity, it also has the capability to establish communities through its group chats and channels.
If you find that a lot of your userbase is using this messaging app, it may be in your company’s best interest to build your space within it. This piece will provide you knowledge and tips on how to foster a thriving community on the messaging platform.
Identify Your Audience and Their Wants
Like any marketing endeavor, it’s important to have a thorough understanding of your target market. Knowing your audience will guide you towards creating content that they will like and interact with.
Creating a buyer persona will help you identify your target audience’s interests. This way, you can create messages for your channel that will pique their interest and encourage them to engage with your Telegram channel.
Don’t Flood Your Channel with Ads
One of the main reasons to have a Telegram channel is to make your brand more visible, but that doesn’t mean that you can just flood the feed with ads that urge potential customers to purchase your products or avail your services. This will just drive them away from your brand.
Remember that you’re trying to build a community through Telegram, not a mailing list. Share content they are passionate about to encourage conversations. Such interactions can help establish your brand’s reputation on the messaging app.
Run Contests to Drive Engagement
If you feel like your Telegram community is stagnating, you can switch it up by coming up with contests and games that will encourage them to interact with your brand.
There are multiple activities you can use to drive engagement up with your channel. A “like to win” contest, a voting competition, and a sweepstakes with intriguing prizes are some of the activities you can run to drive engagement in your Telegram community upward.
Establish Community Rules (And Follow Them)
People from all walks of life will be interacting with you and other customers on your Telegram channel, and it will be hard to expect everyone to act civil in such a public space. To prevent any unwanted interactions, it’s important to create community rules and guidelines that everyone should follow.
These rules should be clear and easy to follow. Your channel moderation should also be based on these rules that you set for fairness.
Link Your Social Media Channels
While you made your Telegram community with the intention of building relationships with your customers, it wouldn’t be a bad idea to plug your social media channels. Making your community aware of the avenues they can contact your with will only help your brand grow.
Always Take Time to Interact with Followers
If a follower found the content you shared on your Telegram channel compelling enough to respond or repost it, it means that your content had actual value. Interact with them in some way to make them feel valuable.
Grow Your Brand with Your Telegram Community
These are only some of the steps you can take to improve your Telegram community management. These pointers should help you create an engaging and positive community that has nothing but good things to say about your brand.
If you need extra help with setting up your Telegram community or other digital assets, talking to an industry expert like Synapse Research could help. We have years of experience in digital marketing and are equipped with the right tools and knowledge to help your brand succeed in the digital space. Contact us to learn more about what we do.