With more than 500 million monthly active users and 70 billion daily exchanges on the platform, Telegram offers businesses opportunities to connect and engage with a huge global audience. It also has free, user-friendly features that entrepreneurs can use to support their business goals, from attracting leads to boosting conversions.
In this article, you’ll get a brief background on this popular messaging platform and what it can do to advance your business.
Telegram Messenger Explained
Telegram is a cross-platform messaging service that works similarly to popular messaging apps such as Facebook Messenger and WhatsApp. But unlike the other two, it offers greater security and data protection capabilities. It cannot be synced to other social media platforms, which makes it all the more appealing to some users.
Why Telegram Is Right for Your Business
The platform offers massive benefits to businesses. Here are some known advantages of Telegram:
Free, Unlimited Messaging
What with Telegram being a feature-rich messaging app, you’d think that it would cost you a lot. But Telegram is, for the most part, free. Users can send unlimited texts, images, videos, and voice messages at no cost. It supports files of any type, including mp3, doc, and zip. Additionally, you can opt to pay for premium features that the company rolled out in 2021.
Incredible Networking Opportunities
Networking is essential to every business, providing avenues to create long-term and mutually beneficial relationships. What better way to do this than through Telegram, which caters to diverse public groups and channels.
Compared to WhatsApp, which only allows 200 members per group, Telegram supports up to 200,000 members. The most popular channels even have over 1 million followers. Tapping into these groups can help you connect with the right people and expand your brand’s reach.
You can join private groups through invite or find groups that match your interest through a simple search on the internet. The Telegram Directory is also a useful website for finding groups.
If you’re dealing with a wide range of customer demographics, you’ll benefit from Telegram’s ability to categorize users into distinct segments. For instance, you can create groups based on location, user persona, device used, and products purchased. Doing so enables businesses to capture customer sentiment better and design unique experiences for different consumers.
A Cheaper Way to Advertise
The average cost to advertise on Facebook is $1.72 per click; on Google, it’s $2.32 per click. With Telegram, you can promote your products and services and share information at zero cost—no need to pay for expensive commercials and banner ads.
Since Telegram supports different file types, you can get creative with your marketing. From infographics to short product videos, the possibilities are endless.
Cross-promotion is also possible through Telegram. Look for popular users in your niche—this could be a famous blogger, gamer, or traveler. Ask them to promote your product or service on their channel in exchange for discounts and freebies.
Through Telegram, businesses can launch interactive promotional campaigns. For example, you can ask customers to take photos with your product and send them to your Telegram group. One submission equates to one raffle entry that gives them a chance to win gift certificates, discounts, or cash incentives.
End-to-End Data Encryption
By default, Telegram provides server-side encryption. This means that all exchanges on the platform are protected from Wi-Fi router interception, internet service providers, and other third parties. However, Telegram will still have access to your data.
If you want full data encryption, you need to switch to Secret Chat mode. Here, no one can access your data: not even Telegram. Only you and the other person can read the messages since data is stored on your device, not on Telegram’s servers. Plus, messages cannot be forwarded, and users are notified when a screenshot is taken. Once messages are deleted, they’re deleted for both users.
This feature, however, only works for one-on-one conversations.
If you’re sharing ultra-sensitive information, Telegram’s self-destruct option will serve you well. Using this feature, you can configure messages to “self-destruct” after a set amount of time. This means that chats and files are permanently deleted after the timer goes off. You can access this feature through Secret Chat mode.
Supports Larger File Sizes
Telegram enables users to send file attachments up to 2GB in size. This surpasses other popular telecommunication platforms such as Skype with its 300 MB limit and WhatsApp with only 16 MB.
Automate with Telegram Bots
Running a company can get hectic, and you’ll need all the help you can get to manage the customer service side of your business. Automate your processes by creating chatbots that can be programmed to perform tasks, including:
- Responding to users
- Sending notifications
- Scheduling appointments
- Promoting products and services
Telegram gives you free access to performance metrics such as engagement rate, growth rate, member’s language, views by source, as well as muted and unmuted notifications. You can use this information to fine-tune your company’s marketing strategy.
While this is only available in Brazil and Russia at the moment, you can expect Telegram to roll out this feature in other countries soon. Businesses will be able to transfer funds and process payments safely and securely.
Create Branded Stickers
Telegram allows users to create free, personalized stickers. Companies can create branded stickers and share them in groups to promote their business. The more creative and unique the stickers are, the higher the chances of going viral.
Get Professional Telegram Group Management
Explore the potential of Telegram for your business with help from the marketing experts at Synapse. We utilize proven methods to help grow and manage your online community. We’ll handle everything from regulating messages to automating announcements for new product launches.
You’ll also receive valuable insights to see how your brand is performing on the platform. Plus, our dedicated team is on standby 24/7 to resolve any issues.