The impact of the pandemic on brands and consumers has brought about a shift in the way we interact and utilize social media today. Last year, it seemed as if social media posting would be the best time to do so. In 2022, the time will be much more concentrated and focused.
The average person uses several social platforms per month and has nearly 4 billion users on social media, so it is clear that social media has tremendous opportunities for many businesses. It has been found that 71% of consumers use social media more than they did in years past, so brands and marketers need to meet their audiences where they are. As a result, all departmental benefits accrue when marketers meet consumers’ social media expectations.
We analyzed the engagement data of 30,000 customers by platform and industry, analyzing when their content was most and least often viewed.
Consider these findings when planning your publishing calendar, or integrate them into your own analysis of when your specific account’s engagement peaks.
Please note that this data includes users from various types of plans, industries and locations. Central Standard Time (CST) is used for all time frames. Total engagements represent the number of engagements received by a brand during a particular timeframe. Data that is industry-specific includes engagement times between mid- and high-level.
Social Media Posting Best Times For Overall Engagement
Each social platform has its benefits based on your goals, content type, and audience. Have trouble engaging your audience on social media? Rethink your social media goals and KPIs. It’s also helpful to know which days are the most engaging.
Based on the data for each social network, we consistently found that the best engagement happened between the hours of 9 and 10 a.m. on Tuesdays, Wednesdays, and Thursdays. Across Facebook, Instagram, Twitter, and LinkedIn, the midweek morning proved to be a successful time.
- Social media posts are most effective Tuesday through Thursday at 9 a.m or 10 a.m.
- Tuesdays through Thursdays are the best days to post on social media
- Sundays are the worst days to post on social media
Despite this quick stat, social media posting involves more than just this. The engagement levels on each network varied throughout the week and at different times. The variation in engagement becomes even greater when industries are taken into account. In other words, while Tuesdays through Thursdays at 9 and 10 a.m. tend to be the best time for social media posting, there are a few more factors to consider.
When should you post on Facebook?
- Facebook is best used Monday through Friday at 3 a.m., Tuesday at 10 a.m., and noon
- Facebook posts are most effective on Tuesdays through Fridays
- Saturdays are the worst days to post on Facebook
Globally, Facebook is the most used platform by marketers, but engagement patterns have changed in 2022. A few years ago, mid-mornings dominated more strongly, but now early mornings appear to dominate.
When reviewing the data, there are a few more “off” times for Facebook than last year. Brands are much more likely to get attention when they post early in the morning and mid-morning during the week.
Facebook’s significant global audience is reflected in the high engagement seen in the early mornings in addition to the traditional US workday since the top times are recorded in US Central Time. Exactly what does this mean? Social media strategies conducted at multiple locations or internationally are possible on Facebook.
What Is The Best Time To Post On Instagram?
- Instagram’s best times to post are Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays at 10 a.m. and 11 a.m.
- Tuesdays and Wednesdays are the best days to post on Instagram
- Sundays are the worst day for Instagram posts
Instagram experienced significant growth throughout 2020 and 2021 and reached 2 billion monthly users by early 2022. In spite of TikTok’s growing popularity for short-form video content, there is no doubt that Instagram will remain relevant, especially as it continues to roll out new features and enhance existing ones. In addition to expanding to 60-minute videos, Instagram Video has made it easier to create and discover videos on the platform.
Like Facebook’s other popular app, Instagram’s top times to post expanded in 2021. During the weekdays, midday engagement increased significantly, peaking between 10 a.m. and 1 p.m., whereas engagement increased during the evenings and weekends.
As a platform for discovering products, brands, or services, Instagram is still an effective tool. Additionally, consumers are using the app differently due to the addition of new or expanded eCommerce features. According to the app, 44% of users shop for products on a weekly basis. It makes sense to expand the app to include e-commerce capabilities since it is built on the sharing of high-quality photos.
In spite of this, brands should not ignore Instagram if that is where their target audience resides. Through infographics, you can highlight your brand’s unique design or highlight products. If you post various types of content on Instagram, you will have an endless number of opportunities to engage your followers.
Tiktok Posting: When Should You Do It?
- TikTok’s best posting times are Tuesdays, Wednesdays, and Thursdays from 2 to 3 p.m.
- TikTok posts are best on Wednesdays and Thursdays
- TikTok’s worst day to post: Sunday
Over the last few years, TikTok has disrupted the social app and marketing world, and it shows no sign of slowing down. TikTok is now used by over 1 billion people and has risen to become one of the most influential apps on the internet. To get a better understanding of what TikTok is, it’s a short video app where users can follow their favourite brands, discover new products, and discover new trends.
Generally, high engagement on TikTok occurs between 2 and 3 p.m. on Tuesdays, and between 1 and 3 p.m. on Wednesdays and Thursdays. On Tuesdays through Fridays, high engagement on the app generally occurs from mid-morning until 4 p.m.
If you’re still learning how to use TikTok, don’t worry. Getting engaged with your target audience is still possible with the app. Whether you’re a digital creator, a B2B company or a B2C business, TikTok offers endless opportunities.
How Often Should You Tweet?
- Tweets should be posted at 9 a.m. on Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays.
- Twitter is best used on Tuesdays and Wednesdays
- Posting on Twitter on Sundays is not a good idea
In terms of up-to-the-minute news and conversations, Twitter has emerged as the platform of choice. The COVID-19 pandemic entered its second year in 2021 without slowing down. When participating in trending topics, brands must be timely and mindful of the brand’s values at the same time.
Over the past year, Twitter engagement peaks have shifted significantly, becoming much more concentrated during middays and midmornings. Using viral Tweets and memes could reflect a greater interest in developing news and updates.
Besides breaking news and viral content, Twitter has many other uses. Twitter is frequently used by brands as an alternative to calling customer service. Through social listening, brands can also proactively improve customer experience and build trust between their customers.
As a result, brands can have multiple priorities on Twitter, and they may even compete with one another. Having an idea of when to post on Twitter can help you determine when you should prioritize publishing new content over customer support or consider using multiple Twitter accounts.
Is There A Right Time To Post On Linkedin?
- LinkedIn posts are best made on Tuesdays from 10 a.m. to noon
- On LinkedIn, Wednesdays and Thursdays are good days to post
- Posting on LinkedIn on Saturdays and Sundays is not a good idea
LinkedIn engagement times are consistent with the US workweek, as you would expect for a professional-focused social platform. It doesn’t extend as far out past the US workday hours as it once did, as it had in years past. High engagement hours are concentrated around midday. On the weekend, LinkedIn engagement drops significantly, making your content less likely to be viewed.
Since most LinkedIn content focuses on professional thought leadership and career development, it makes sense that most audiences benefit from this content in the workplace.
LinkedIn continues to be more specialized than other social networks, but it’s also branching out in terms of what types of audiences it attracts. LinkedIn can be used to create content across a wide range of industries, thanks to its 810 million users in 200 countries. In addition to generating leads, finding co-marketing partners, highlighting company culture, and attracting talent, LinkedIn has a lot more to offer businesses. As employees publish content to their own profiles, LinkedIn is also an ideal platform for employee advocacy, as well as empowering them to advance their personal brand and professional development.
All this Data can be Summed Up Using One Service
Confused? Trying to calculate when and where? You can do it yourself and hire the professionals who live and breathe those formulas. Our experts at Synapse await your business to join our ranks, and if you believe that you deserve the right to have your posts featured at the best times available, then you’re more than welcome to leave your details below. From there – we’ll contact you ASAP.