In part A, we got a glimpse of what hashtags are and what we use them for, and now – we can dive in for more detailed information!
Finding the Best Hashtags
Let’s explore where to find good hashtags to use in your tweets and posts now that you understand the basics of hashtags.
Tools for Hashtagging
It is possible to boost the reach of your hashtag campaign through the use of tools when using hashtags for your business.
The following are some of the best tools available:
- For Display Purposes Only
Observe which hashtags influencers in your niche are using on their social media accounts. You can find them using hashtagify.me.
This type of tag is likely to work for your business if it works for the top businesses in your niche.
Currently trending hashtags
To see what’s trending on Twitter, you can check the trending tags section.
Take advantage of the trend to increase your brand’s awareness if appropriate. (Note: Do not use irrelevant tags just to garner attention. That is considered spam).
RiteTag is a useful tool for identifying trending tags.
Using branded hashtags
In order to make your business content easier to find, you may wish to create a branded hashtag. You will create this tag on your own!
Consider using the following types of branded hashtags:
- The name of the business
- The name of the campaign or promotion
- Statement of your mission or tagline
In her Instagram posts, marketing expert Mónica Malavé uses the hashtag #MarketingForBrandsWhoGiveaDamn. It is a very interesting tagline!
Please do not worry, yours does not have to be as long or as clever as hers.
Here are a couple of examples of branded hashtags being used.
An Analysis of Some of the Most Popular Hashtags
Lancôme’s #BareSelfie campaign
Lancôme utilized two of the most popular elements of social media marketing to promote its DreamTone serum: selfies and hashtags. As part of the campaign, Lancôme asked women to post selfies without makeup. A total of over 500 images were posted with the hashtag #bareselfie, resulting in an impressive conversion rate of four percent for the serum.
#Election Campaign of the Washington Post
The Washington Post sponsored the hashtag #Election in order to ensure its tweets appeared first when anyone clicked on that hashtag on Election Day. As a result, The Washington Post’s website experienced a surge in traffic.
Charmin’s #TweetFromTheSeat campaign
In contrast to companies with glamorous products, some companies find it difficult to market their products. This did not deter Charmin, a manufacturer of toilet paper, from creating a tongue-in-cheek campaign entitled #TweetFromTheSeat. A large number of people engaged with this hashtag.
Twitter hashtags: How to use Them
When you tweet using a hashtag on a public Twitter account, anyone who does a search for the hashtag may find your tweet, increasing your visibility.
Additionally, according to a study, hashtags include:
- Ensure that at least one retweet is received.
- Increase the likelihood of at least one favourite by a moderate amount.
- Additionally, when combined with images, your tweets will be indexed by Google.
The following are best practices for using hashtags on Twitter:
- It is important to understand what hashtags mean before using them. Research the meaning of the hashtag before hijacking it.
- Twitter recommends using only two hashtags per tweet. Do not overuse hashtags in your tweets.
- It is also recommended that you only use hashtags that are relevant to your tweet on Twitter.
- The “CamelCase” format should also be used if you are using two or more words. Drinking a smoothie may not make much sense if you read it, but “DrinkASmoothie” is much easier for everyone to understand, especially visually impaired individuals and people using screen readers.
- The most popular hashtags can be found in the “Trends” sidebar on the left side of Twitter. If you click on the hashtag (it appears in blue), you will be taken to a search results page that displays all tweets containing the hashtag.
Instagram Hashtags: How to use Them
In spite of the fact that hashtags originated on Twitter, they reached their full expression on Instagram. It is only a matter of deciding which to use and getting started with tagging.
- Add all hashtags related to the photo to the caption of your post. Using relevant party hashtags, for example, can help you promote your party decoration services.
- One or more hashtags can also be added to a comment.
- Despite Instagram’s maximum of 30 tags, an excessive number of tags can be irritating to some users. However, they are definitely effective for growing your account.
Facebook Hashtags: How to use them
In posts on your profile or page, hashtags turn topics and phrases into clickable links. Users can learn more about topics that interest them by clicking a hashtag or searching for a hashtag.
Since the introduction of hashtags in 2013, Facebook has not provided any guidance on how to use them. Apparently, they were forgotten for many years.
A major reason for this is that 72% of Facebook profiles are private, compared to only 12% of Twitter profiles.
As private accounts cannot participate in public hashtag conversations, their effectiveness is limited.
However, business pages should take part as well!
Your brand could benefit from Facebook hashtags in the following ways:
- Identify and connect people interested in niche topics.
- By branding your Facebook page posts with your own hashtag, you can help an idea or product catch on.
- Now that Facebook hashtags are searchable, you can post the same post across multiple social media platforms.
- Utilize a hashtag to promote your specials and events on other platforms.
- Reach out to like-minded individuals within key audiences and encourage them to engage with your page or cause.
What is the status of hashtags on Facebook?
After purchasing Instagram in mid-2020, Facebook finally embraced hashtags on its parent platform.
In addition to suggesting hashtags to you, Facebook will let you know how frequently these hashtags are used.
The best practice at the moment is to add 3-5 key hashtags. If you wish, you may add up to 10-15.
To determine the best practice for your audience, track which posts perform well and how many hashtags they contain.
Privacy and Facebook hashtags
Here’s an overview of hashtags and privacy. If you use hashtags in personal posts, you do not need to worry about violating your Facebook privacy settings.
- All posts, including personal profile posts, fan page posts, group posts, event posts, and comments, can be hashtagged.
- Clicking a hashtag will display a feed of posts that have been shared with the user (or are public).
- You can find all Fan Page posts by searching for a hashtag.
- The hashtag will appear as a clickable link when you publish a post to your personal profile to friends only.
- The only people who can view your friends-only posts in hashtag searches are your friends.
- Posts that are public – whether they have hashtags or not – are public.
- Posts that are private (friends-only) – whether they contain hashtags or not – are just that: private and visible only to friends.
- Despite the fact that friends may include hashtags in comments on your friends-only thread, your post remains private and only visible to your close friends.
- Posts with hashtags shared in private groups will appear in the hashtag link, as well as any posts by friends with that tag, however, posts from the private group will not appear in the hashtag link.
- In hashtag searches, individual comments on threads do not appear; only posts are displayed.
TikTok Hashtags: How to Use Them
Hashtags on TikTok work similarly to those on Instagram and Twitter.
However, your text is restricted on TikTok, compared to even Twitter.
It is important to keep your caption to a maximum of 100 characters.
Hashtags can be added to comments, but they do not work as well as hashtags in Instagram comments. As a result, you will need to be extremely selective when selecting the tags you wish to include in your caption.
It is recommended to use one broad hashtag and one narrowly focused hashtag.
Pinterest Hashtags: How to use them
The use of hashtags has been discouraged by Pinterest for many years.
In August 2017, they changed their tune and actively promoted the use of descriptive, contextual hashtags.
At the end of your Pin description, include a few relevant and keyword-related hashtags. It is recommended that the maximum number be 20.
In 2020, Pinterest is no longer encouraging hashtag use, referring to them as “optional”. However, some Pinterest professionals still find hashtags helpful.
Adding hashtags to your Pin description is recommended if you choose to do so.
There is no need to include them in board names or board descriptions. Only pin descriptions should be pinned!
What is the Best Way to use Hashtags on LinkedIn?
In 2018, LinkedIn added hashtag functionality as a latecomer.
By using carefully selected hashtags in your LinkedIn posts, you can connect with other members who share your interests.
It is also possible for members to follow hashtags. You will see relevant updates in your feed that include hashtag topics you are interested in when you follow hashtags of personal interest.
Since LinkedIn is a professional network, it is best to use terms that are related to the content. Don’t include commentary, jokes, or memes.
When sharing an update on your LinkedIn homepage, you may add your hashtag by typing # and the word or phrase directly in your post. Also, you can click on #, Add a hashtag at the bottom of the share box, and type your desired hashtag.
When you compose your hashtag, recommended hashtags will automatically be suggested to you.
To share a video, article, or document, hashtags can be used anywhere in your post. At this time, hashtags in comments or within articles do not appear in hashtag feeds.
When writing an article, you can also include hashtags.
As soon as you are ready, click Publish in the top right corner of the screen. You will see a pop-up window.
Add a copy to introduce your article in the Tell your network what your article is about the field, along with relevant hashtags.
You will receive hashtag suggestions from LinkedIn based on the content of your article. Feel free to use them if they seem appropriate.
After you have hit Publish, you will not be able to add, edit, or remove hashtags.
By adding hashtags to your article, LinkedIn members will be able to locate it by searching for those words or phrases. Rather than being included in the article itself, hashtags will be included in the commentary that appears above your article in the LinkedIn feed.
Other Social Media Hashtags
As with other social media channels, hashtags are more or less the same on Tumblr.
Don’t stuff your posts with hashtags and keep in mind the social etiquette of being polite.
Your users will be more likely to engage with your content if you use the right hashtags in the right way.
We remind you one thing – if you want to be spot on with your potential customers’ audience, you’re more than welcome to use our services and enjoy the perks of dedicated social media wizards at your disposal. So leave your details below, and we’ll contact you ASAP.