Twitter marketing. It’s one of the most popular social media platforms around, with an estimated 320 million monthly active users. Understandably then, it’s also become a much sought-after marketing channel for brands and businesses looking to reach this large potential audience.
But creating a successful Twitter marketing strategy isn’t as easy as uploading some tweets and sitting back to wait for the retweets to roll in.
If you want your brand to really make an impact on Twitter, there are many things you need to consider first – including how well you’re utilizing hashtags, choosing the right times to tweet, building relationships with influencers, and what value your company brings to the Twittersphere that sets it apart from all the others sharing similar content.
Twitter Marketing Strategy Tips to Do
#Hashtags for Brands
Twitter hashtags are one of the most important factors when it comes to getting your message out there, not least because you can use them in all your tweets if you wanted. They’re also an effective way of increasing brand exposure and keeping track of online conversations happening around specific topics.
The more quality conversations that are taking place around your brand, the better chances you have at achieving engagement with existing followers or new people who come across your social media bio while browsing Twitter. When choosing hashtags to use for your business on Twitter, it’s best to avoid using generic ones along the lines of #marketing or #advertising.
Instead, take a look at trending hashtags that are relevant to what you do, and which might spark engagement with your current Twitter following. Alternatively, you can also use hashtags in conjunction with events taking place in the real world, such as #ManCity, for example.
Although it’s important not to spam your followers by tweeting too many hashtags, it is good to include them in some of your posts when appropriate so that they’re included in relevant conversations.
Tweet at the Right Times
Aside from using hashtags on Twitter, another way to increase brand exposure and reach new people through the social media platform is by timing your tweets effectively. If you want Instagram likes Trial or retweets on Twitter (where most people prefer longer content) then here are some tips on when to post: Tuesdays, Wednesdays and Thursdays are the days where you’ll get the most retweets on Twitter.
Whereas Saturdays tend to be when people are most likely to share your content. If you’re launching a new product or service, then try tweeting about it at least four times before launching so that your message gets out there.
Once you have an established presence on Twitter, you can use Customer Retention Software tools like Intercom to monitor brand mentions and respond accordingly if something concerning is being said about your company.
Engage with Influencers
Twitter influencer marketing isn’t quite as popular as it is on other social media platforms like Instagram, but this doesn’t mean that brands should ignore it completely. The first step towards building relationships with influencers on the platform is to identify who they are. This can be done by taking a look at what hashtags people are using when tweeting about your business or industry and then finding out their contact details through third-party sources like Klout.
Once you know who the influencers in your niche are, you’ll need to think carefully about how you engage with them so that it doesn’t come across as overly promotional. The key here is to build relationships over time by engaging with their tweets, following them back if they follow you, and sending direct messages which aren’t forced but rather act as an exchange of ideas between two equals.
Top tips for building relationships with Twitter influencers include retweeting their posts (with attribution), giving shout-outs to their content, sending them DM’s with valuable advice, and creating partnerships together.
Explore Influencer Marketing Tools on Zapier
Looking for a tool that will help you to schedule your tweets at the best time of day? If that sounds like something you need then give Buffer a try – it can really make a difference when it comes to increasing brand exposure and growing your following. There is also Seesaw which is an effective way of engaging with influencers based on Twitter analytics data. The more relationships you build, the better chance there is of reaching bigger audiences online and ultimately generating more revenues for your business.
Top tip: It goes without saying that quality always beats quantity in terms of metrics when it comes to Twitter marketing. The number of likes or followers you have is not as important as the percentage of engagement your posts generate.
For example, you might be able to reach a vast amount of people with one tweet but if it only gets 3 retweets and 12 Likes out of 300 possible interactions then there’s no point in tweeting that content again.