“Timing is everything.” – a genuine concept whether you’re trying to crack a joke or posting on social media.
You must know when people are awake.
You must know the time of day when they are ready to engage. Everyone has ideas. But turning them into engaging posts is not just about creating content but knowing the right time to get engagement.
If people aren’t awake to read that quote you’ve spent hours creating or are not in the mood to engage with an exciting story that you’ve cooked, your like-bar and comment section will experience a drought.
But what is the right time? Unfortunately, the answer is not the same for every social media platform. There is one time when people are most active on Facebook, and there is another when they are scrolling through the reels on Instagram.
This article will put your confusion to rest and tell you when to post to get the most people to talk about you.
But first, it is vital to know the factors that impact the time to post on social media.
Factors determining when your post will get the most audience
“Slevin opens his eyes in the morning, and as he crawls his hands around the alarm clock, the first thing he reaches out for is his smartphone.”
Early mornings might feel like the most engaging time, but it is not. Even though Slevin forces his heavy eyelids to look at the screen, he is only looking because of habitual reasons.
He has no intention to engage with any posts.
These are not the types of audiences that you wish to cater.
Here are the factors that determine your answer:
- What is your end goal?
If you’re flying in the eye of the social media storm blind with no goals, you have to first answer – “Why?” Is it more likes and comments, or do you want to use social media for branding purposes? The more you hone in on your objectives, the more precise your timing can become.
- Where is your audience coming from?
You can’t post in the middle of the day in India hoping to get engagement from America. The 12-hour time difference will only disturb your target audience. At best, they will ignore your post and at worst, they will turn off their notifications to avoid you in future. Therefore, know the geography of your client base.
- Which industry are you catering to?
If you’ve turned to social media to create a free promotion for your business, you need to be extra careful. You need to know when the target audience is working, the projects they’re working on, and the problems they are dealing with. The collective information you get will help you hone the exact hour during which these folks will engage with your posts.
There is no “Global Best Time” to post on social media; it is a fairy tale created by those shooting air and hoping to hit something.
If you want to know when is the best time to post on social media, read the remaining article thoroughly.
Best Posting Times on social media in 2022
Best times to post on Facebook
The most crowded social media platform on the planet is facebook. So luckily, there is no off time. You may get engagement regardless of when you post. But here are the times to turn that may into might and turn might into guarantee:
- Best times and Days: 9 AM to 1 PM on Tuesdays, Wednesdays and Fridays.
- Worst Day: Saturday
On Tuesdays, the working people accept their routine. On Wednesdays, they start enjoying it, and on Friday, they are ready to earn that weekend. Thus, these are the best days to post on Facebook.
You’d find it hard to get significant attention on Saturdays. While not completely turned off, people are more likely to enjoy this time with their friends and family.
Best times to post on Instagram
Instagram has continued to implement new things to get people hooked. From reels to stories to push discovery, everything has worked in Insta’s favor. This platform has gained over 1 billion monthly users in 2022. So it won’t be wrong to say that there is a lot of engagement to go around.
But when can you get them? Let us find out.
- Best Time: Tuesday 11 AM to 2 PM, and 11 AM on Monday through Friday
- Worst Time: Saturday
Instagram sees dense traffic on Tuesdays. But from Monday to Friday, 11: AM is the best time to share your images. Saturdays are crowded with posts, but they hardly get engagement.
Best time to post on Linkedin
Linkedin is a professional social media platform that has become the bread and butter for most professionals. With its content centered around professional posts, it gets serious engagement from serious professionals.
- Best time: 9 AM to noon on Tuesdays and Thursdays, 9 AM to 2 PM on Wednesdays.
- Worst time: Sunday
Unsurprisingly, you’d get the most engagement during working hours and the least during leaves.
Best time to post on Twitter
Twitter got major tractions during the pandemic and became a preferred source of information about safety measures. People’s eyes were finally open to its potential – becoming a favorite among many social media users.
- Best Time: 9 AM to 3 PM on Wednesday, 9 to 11 AM on Tuesdays and Thursdays
- Worst Time: Saturday
Peaking in engagement on weekdays, it slumps on weekends.
The best time to post on social media is not something you can take lightly. Your content is valuable, and it deserves attention. Get engagement by following the mentioned social media posting times.