Content and search engine optimization go hand-in-hand. You could have quality content, but without top-notch SEO content writing, it’s just another one of the over 5 million online articles posted daily. Simply put—no one will see it!
If you want to boost rankings, traffic, and organic search visibility, it’s essential to invest in SEO-optimized content. This article dives deeper into SEO’s role in content creation and how brands can benefit from it.
SEO’s Role in Content Creation
In 2011, Google launched the Panda algorithm, which aims to eliminate low-quality websites from Google search engine results pages (SERPs). Any content that matches the following criteria would be tagged and penalized:
- Low-quality content
- Duplicate content
- Lack of authority/trustworthiness
- Content Farming
- Low-quality user-generated content
- High ad-to-content ratio
- Low-quality content associated with affiliate links
By leveraging SEO best practices in your strategy, you deliver content that is relevant, increases leads, drives website traffic, and boosts brand awareness. What’s more, not only will you avoid Google’s penalties—you’ll also have a higher chance of joining the ranks of the top 10 in Google SERPs.
However, it will take time for your content to rank—approximately two to six months. However, the wait will definitely pay off. Once your content reaches the first page, your brand will become visible to millions of potential customers.
Reasons Brands Need Good SEO Content
A 2020 Semrush report reveals that 75% of marketers say that SEO is the most effective content marketing tactic implemented by their teams. Here’s why:
Increases Brand Awareness and Loyalty
Consistently crafting high-value, informative SEO content helps consumers develop a positive outlook for your brand. Research suggests that 95% of B2B customers say that content greatly influences their decision to trust and work with a company.
People will start to look forward to your content, and before you know it, you have a legion of loyal brand advocates. Brand fans often rave and share content they like on social media and with family and friends, thus broadening your brand’s reach.
Establishes Your Brand as an Expert In the Field
Publishing quality content regularly helps your brand build authority online. Consumers will begin to rely on your website for the latest trends, news, and best practices in the industry.
For example, digital marketing expert Neil Patel creates blog posts, guides, and Youtube videos that offer real value to consumers. As an irresistable plus, they’re all free.
Converts Clicks Into Sales
Unless you want leads to remain just that, consider investing in SEO content creation. Recent data suggest that conversion rates are 6 times higher for brands that invest in SEO content creation compared to those that don’t.
SEO enables you to identify topics that appeal more to your target audience. There are free and paid tools online like Ubersuggest and Ahrefs that can help you achieve this. These tools provide insight on top-performing keywords and phrases that you can incorporate into your content.
Invest in Top-Notch SEO Content Marketing Services
Create content that sells and converts with the help of Synapse Research Ltd. We leverage effective content writing, topic ideation, and keyword research to bring you content that drives traffic, increases brand loyalty, and establishes your brand as a thought leader.
Find out how we help brands reach their full potential through quality content. Get in touch with us today to learn more about our services.