The product
Build & AI
Custom software, websites and AI systems. Built around the work your business needs to do.
Independent engineering & growth
We build the product. And the demand.
Custom software and AI automations, with the search and marketing that bring customers to you. One team, involved all the way through.
What we do
Good software.
A reason to find it.
Bring us the part that needs work. We can build the product, grow its audience, or take on both.
The discovery
Search & AI
Technical SEO and answer engine optimization. Help search engines find your pages and understand what makes your business useful.
The customers
Growth & demand
Paid media, SaaS marketing and conversion work. Connect your product to the people who have a reason to buy it.
The brand
MAP monitoring
Find advertised prices below your policy. Review the evidence and decide which sellers need a follow-up.
Ben started Synapse in 2018. He writes the software, sets the search strategy and reviews what we publish.
That includes our own data products and the automation behind our operations. The work we offer here is work we do ourselves.
How an engagement worksClient references are available privately, with the client's agreement.
Try the free audit
What can a search engine
read on your site?
Check a public URL for crawl access, metadata and other search signals. You'll get the findings in your browser.
See what the audit checksStart a conversation