How to let an AI agent send a fax without losing control
Some paperwork still ends in a fax, and agents now reach that step. Six controls that keep an agent's fax inside the limits a person set.
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Notes
What we learned doing the work, written up while it is still fresh. Search and answer-engine visibility, growth, and the systems behind both.
How to check whether ChatGPT cites your site
Write down the questions your buyers ask. Ask each engine several times with web search on, and log every source. The method we ran on our own site.
AEO vs SEO: what we measured on our own site in launch week
SEO decides whether a page ranks. AEO decides whether an AI answer cites you, and what it says about you. Our own numbers from launch week show the gap.
Moving an 8-year-old WordPress site without losing a single URL
We moved synapsereality.io off WordPress. All 2,026 old addresses in the redirect map resolved in one hop on launch night. Here is the map.
B2B email marketing: turning leads into sales
The gap between a lead and a sale in B2B is a committee, a budget cycle and a risk assessment. Email is good at exactly one of those, and pretending otherwise is why sequences…
Google Analytics alternatives worth a look
What the main alternatives do differently, and what you lose by moving. Then the one reason to switch that has nothing to do with disliking the interface.
Nine content marketing moves that lift traffic and conversions
Nine checks for a site that already has content. Review existing pages, search performance and the next step offered to readers before deciding what to change.
Writing content that ranks: nine rules that still hold
Nine rules for writing pages that earn a position. The one that matters most comes first. Answer the question in the first paragraph, before anything else on the page.
Eleven ways content marketing grows a business
Eleven specific mechanisms, each with the condition that has to be true for it to work. The mechanism matters more than the tactic, because the tactic changes and the mechanism…
Lead generation strategies that hold up
Twelve strategies, each with the condition that has to be true before it works. And an honest note on which ones produce leads that never buy.
Eleven SEO fixes you can ship in a day
Eleven changes that take an afternoon each, in the order we would do them. None of them rescue a site nobody wants to read. All of them clear obstacles that stop good pages being…
Ten free ways to bring traffic to a website
Ten routes that cost time and not money, sorted by how long each takes to pay back. The first three are where a new site should spend its first month.
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