Growth hacking and traditional marketing: the real difference
The difference is not speed or budget. It is whether the distribution lives inside the product or outside it, and that decides which one you can actually use.
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Notes, page 2
Growth hacking, and what it means once the hype is gone
Growth hacking was a real idea before it became a job title. What survives is a method: find the one constraint on growth, test cheaply against it, and keep what compounds.
An SEO guide for beginners
How search works, what you can change, and the order to change it in. Written for someone with a site and no background, who wants to know what is worth their time.
Five free ways to get website traffic
Five routes that cost time instead of money, with an honest note on how long each takes and what it is actually worth.
Five ways content marketing grows a brand
Brand growth from content comes from being recognised as the person who explains the thing well. Five ways that happens, and why four of them need patience the fifth does not.
Content marketing trends that actually changed the work
Six changes that altered how content marketing is done, and four that were predicted loudly and changed nothing. The difference between the two lists is worth more than either.
How to recover SEO traffic you have lost
Find which pages lost traffic and when. Compare indexing changes, search updates and demand before choosing a fix.
SEO techniques for beginners, ordered by payoff
Six techniques worth learning first, in the order that pays. The order matters more than the list, because doing them backwards is how a beginner spends a year on the wrong thing.
What are the different types of social media?
Eight types of social media, grouped by what people do there: networking, forums, microblogging, professional, video, live streaming, messaging and community servers.
What website traffic is and how to read it
A visit count on its own tells you nothing. Three numbers next to it turn traffic into something you can act on, and one common metric is worth less than people think.
How to measure an email marketing campaign
Mail privacy features and security scans limit what opens and clicks can tell you. Compare delivery, replies and later activity, and state what your filtering cannot establish.
Why is a public image important to a business?
Your public image decides whether people buy from you, work for you and trust you before you ever speak to them. Where it comes from now, and how to check and fix yours.
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