SEO and SEM: what each one buys you
Paid search funds ad delivery. SEO works on unpaid visibility. Compare their measurement limits and the questions each can help you test before deciding where to spend.
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Notes, page 3
What makes a website SEO friendly
An SEO friendly site is one a crawler can read, a phone can load, and a reader can use. Most of the work is structural and happens before a single word is written.
What a content marketing strategy has to contain
A content strategy that works fits on one page and answers four questions. Everything else in the document is decoration, including the editorial calendar.
What website development involves
What actually happens between deciding you need a site and having one, what the roles are, and where the money goes. Written for someone commissioning their first build.
What is content marketing
Content marketing is publishing something useful enough that the people with your problem find it and remember who wrote it. Here is what separates the version that works from the…
Ten email marketing tips that survive contact with a real list
Ten things that hold on a real list, starting with the one that decides everything else: whether the message arrives in the inbox at all.
How to optimise a Google Business Profile for local ranking
Keep your Google Business Profile accurate and useful. Start with the category and business details, then check the information customers need before visiting.
On-page and off-page SEO, and which one is your bottleneck
On-page SEO is everything you control on your own domain. Off-page is everything other sites say about you. Working on the wrong one is the most expensive mistake in a search…
Starting an SEO campaign without wasting the first quarter
An SEO campaign loses its first quarter to work that could not have paid off. The decisions that determine whether it pays were never made. Two of them come before anything is…
Local SEO: twenty things that move the map pack
Twenty local SEO actions, starting with your Business Profile and working through the website, local references and regular upkeep.
SEO practices worth keeping
Practical checks for useful content, clear links and accessible pages, with sources for the technical guidance.
Five digital marketing tips
Five things that hold across channels, budgets and years, each written as something you can act on this week.
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