“A few non-boring and informational words with the right platform are all you need to attract customers.” – says a content marketer.
Growing your business with content marketing has always been a possibility. It is what every content writer, every SEO specialist, and every social media manager has been screaming ever since our business took off from physical places and onto websites.
Customers on the internet are fickler than in the physical world. They don’t have time to bargain, and they won’t give you a chance to put up another offer. To them, the only concern is whether your content is valuable. If it is, your website will rank higher, and the traffic you’ll get will be better.
And that’s why you need to embrace content marketing as a lifeline – especially if you want to take your business to the customers beyond those living around the same streets as you do.
However, merely creating content is not enough; you also need a good content marketing strategy.
What is content marketing?
Content marketing is a three-step marketing strategy to attract, engage, convert and delight your audience through content creations. Contents can take a variety of shapes – ranging from articles, videos, podcasts, blogs, press releases, and social media posts.
Everything that lets you reach out to your customer is content.
But if everything is content, then all you need to do is use clever words to attract the customers – right?
Content marketing strategies are more nuanced than you realize. It takes more than a few clever words to find the right audience and elicit the right response.
It takes precise information and effective use of already-proven techniques to cut through the chatter and use content to give the audience value.
Content Marketing strategies to grow your brand
Here are the effective ways to implement content marketing strategies to grow your business cost-effectively.
Don’t leave out plans from the equation
If you want your articles to work for you, don’t remove plans from the equation. Start by setting the objective of your content and finding the right audience. Embrace realistic goals and don’t overextend – keep the size of your business in sight. The content created should match perfectly with your business goals.
Next, learn about the audience for whom you intend to create content; Understand their leanings and what keeps them hooked. Create a buyer persona by collecting information about your potential customers and distilling their demographics, desires and pain points into a single imaginary person. Now that you have a buyer persona, you would be able to talk to them using your content.
Creating a buyer persona will help you set the tone of your content. But that’s only half the task. You then need to learn when that person would read and engage with what you post.
Create a content calendar
After you have your targets in sight and where you can reach them, it is time to create a content calendar. Different channels have different frequencies of posting. For instance, you need multiple tweets on Twitter to get attention, but for Facebook, you only need one post per day.
Creating a content calendar will remove the worry about when to post, and you’d finally be able to focus on quality. A content calendar will help you focus on creating original content without repeating the same weave of words over and over again.
To create a perfect calendar, do these two things:
- Map out the day and time of your posting
- And create an editorial outline of what you’ve posted and what you’ll post
Know what you’re talking about
The internet has given rise to a great misconception that anyone can be a content creator. And that short-sightedness has led to a crowd of half-assed articles and videos to be present. But to use content effectively, you need to keep your focus on your industry and your audience and tie every word you write, keeping both of these in mind.
One of the content marketing basics is to inform your audience that you’re here to solve their problems. If you know what you’re talking about, your audience will pay attention.
They will read your content thoroughly, keeping customer retention high and your bounce rate low.
Don’t post just for the sake of posting
Never give in to posting for the sake of sticking to the schedule. While it is easy to say that you’ve posted ten times a day, what use is that post if you don’t have neither readers nor followers. Your content should have the quality to communicate with your readers and engage them. Sometimes, ideas for creating such content aren’t just at the top of your head.
So, take your time, and if you must post something, find a quote that communicates about your brand. It might seem like filling an obligation, but it would be more fruitful than coming up with random ideas with no context and regurgitating them all over social media.
Don’t go crazy on those keywords
“Let me create a content marketing strategy for you that can help you create a content making strategy that will evolve your brand through content marketing.” Does this type of write-up speak to you?
Yes, SEO is critical from a google-search standpoint. But if you’re writing for the sake of appearing in search results alone, you’re doing it wrong.
Keyword stuffing leads to boring content with no tone, poor grammar and an overall poor experience for the user. It will cause the bounce rate of your website to take a deep dive, and your brand will become synonymous with countless brands that resort to shallow digital marketing techniques to stay relevant.
These content marketing tips will help your brand move forward steadily. The value you’ll create will enhance your reputation. Customers will crowd around your brand.
But to make this happen, your content strategy should be tailored to your and your customer’s needs.