B2B email marketing: turning leads into sales
The gap between a lead and a sale in B2B is a committee, a budget cycle and a risk assessment. Email is good at exactly one of those, and pretending otherwise is why sequences…
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Uncategorized
Everything filed under Uncategorized in the Synapse notes, newest first, with the most recent work at the top.
Google Analytics alternatives worth a look
What the main alternatives do differently, and what you lose by moving. Then the one reason to switch that has nothing to do with disliking the interface.
Nine content marketing moves that lift traffic and conversions
Nine moves that work on a site that already has some content. Six lift traffic, three lift conversion, and the first one usually returns more than the other eight combined.
Writing content that ranks: nine rules that still hold
Nine rules for writing pages that earn a position. The one that matters most comes first. Answer the question in the first paragraph, before anything else on the page.
Eleven ways content marketing grows a business
Eleven specific mechanisms, each with the condition that has to be true for it to work. The mechanism matters more than the tactic, because the tactic changes and the mechanism…
Lead generation strategies that hold up
Twelve strategies, each with the condition that has to be true before it works. And an honest note on which ones produce leads that never buy.
Eleven SEO fixes you can ship in a day
Eleven changes that take an afternoon each, in the order we would do them. None of them rescue a site nobody wants to read. All of them clear obstacles that stop good pages being…
Ten free ways to bring traffic to a website
Ten routes that cost time and not money, sorted by how long each takes to pay back. The first three are where a new site should spend its first month.
Growth hacking and traditional marketing: the real difference
The difference is not speed or budget. It is whether the distribution lives inside the product or outside it, and that decides which one you can actually use.
Growth hacking, and what it means once the hype is gone
Growth hacking was a real idea before it became a job title. What survives is a method: find the one constraint on growth, test cheaply against it, and keep what compounds.
An SEO guide for beginners
How search works, what you can change, and the order to change it in. Written for someone with a site and no background, who wants to know what is worth their time.
Five free ways to get website traffic
Five routes that cost time instead of money, with an honest note on how long each takes and what it is actually worth.