4 Steps to Establish a Successful MAP Policy
A MAP policy holds up when it names a floor price per SKU and defines what counts as an advertised price. It also has to state the consequence and the order it arrives in, and be…
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MAP monitoring
Minimum advertised price: writing a policy, monitoring the market for breaches, and enforcing it without starting a price war.
Implementing a MAP Policy: What Order to Do It In
Write the policy, send it to every seller and record that you did, take a reading of where prices are, then send the first notice. The order decides whether the policy holds…
What Changes in Your Retail Channel When a MAP Policy Holds
An enforced MAP policy moves reseller competition off the advertised price and on to stock, delivery and service. It also costs volume at first. What it will not do: stop a…
What a MAP Policy Protects, and What It Does Not
A MAP policy controls the number your product is advertised at. It does not control the selling price, remove counterfeits, reach a marketplace pricing as a first-party retailer…
MAP Policies and Sales: What to Measure Before You Enforce
The fear before a MAP programme starts is that sales will fall. You cannot answer that either way without a compliance rate measured before the first notice goes out. What to…
Exploring E-Commerce MAP Policy Guidelines
The first thing counsel will want settled is whether you are announcing a policy or negotiating an agreement. Colgate and Leegin, what a MAP policy does and does not govern, why…
Where an Advertised Price Starts and Where It Stops
An advertised price is one a seller has spread widely. Flyers, PA announcements, online ads and storewide markdown signage qualify. A shelf tag does not. The online cart is…
Understanding Minimum Advertised Price (MAP) and Crafting a Competitive Policy
MAP is the lowest price a reseller may advertise. MSRP is a suggestion about the selling price. Resale price maintenance is an agreement about it. The three get used…
Establishing a MAP Policy in Four Steps
A MAP policy is usable when it names every product and its figure, and says which surfaces count as advertising. It also has to state the consequence and who applies it, and your…
MAP Policy Enforcement That Keeps Retailer Partnerships Intact
What a first MAP notice should contain, line by line, and what it should leave out. The listing, the price found, the time it was found, the correction window and a named person…
Launching competitive price monitoring: the five decisions
Competitive price monitoring and MAP monitoring collect similar data and end in different places. If you are setting up the first one, five decisions carry it. Which SKUs, which…
What MAP Monitoring Finds Besides Violations
Monitoring produces a list of every seller advertising your parts at or above policy, with contact details. Brands rarely ask for it. What the compliant list is good for, why it…