What MAP Monitoring Finds Besides Violations

A monitoring programme produces two lists. One is the sellers under your advertised floor. The other is every seller who is at or above it, with contact details, and that one usually goes unread. Ask for it.

Why the list exists whether you want it or not

A compliance rate is the share of listings found that sit at or above policy. Producing it means checking every listing, so the compliant ones get recorded on the way past. The work is already done. Nobody is charging you extra for the output.

This is also why a report of violations found, on its own, tells you very little. It has a numerator and no denominator. Twenty violations against two hundred listings is a different company from twenty against forty.

Sellers you did not know you had

Some of the storefronts advertising your parts correctly have no relationship with you at all. They take a feed from a wholesale distributor, list what is in it, and price at the number the feed carries. They have never spoken to anyone at your company and you have no record of them.

They are already behaving. Knowing who they are turns them into something your sales team can work with.

What the list is good for

Hand it to field sales and to your stocking dealers. A pre-qualified seller advertising your parts at policy is a warmer conversation than anything on a prospect list.

Concrete uses that come up:

• telling sellers about a promotion when the ones who actually advertise your parts are known by name
• a recall or a service bulletin, where the list of who is advertising the part is the list of who needs telling
• part number changes and supersessions, which resellers otherwise discover from a customer complaint
• checking whether a distributor’s feed is carrying your current price

The seller who was compliant last quarter

The list is a snapshot. A seller can be at policy in March and under it in June, usually because a feed changed and no person decided anything at all. Keeping the list current is the same work as monitoring. Treat it as an output of the programme, and not as a one-off report.

What this does not do

Being on the compliant list says nothing about where a seller’s stock came from. A storefront can advertise at your exact figure and still be selling grey inventory. Pricing compliance and authorised supply are separate questions, and only a test purchase answers the second one.

How we run monitoring, identification and enforcement is on the MAP service page.