Does a MAP policy cost you sales?
It can, and where it does is predictable. A MAP floor takes price off the table as the thing resellers compete on, which costs you the reseller whose only lever it was. What the…
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MAP monitoring, page 4
Building a MAP programme in the right order
Write the policy, distribute it so receipt is provable, measure a starting compliance rate, then enforce in a fixed order. Each step depends on the one before it, and skipping one…
MAP policies and the law: what to ask your counsel
We are not lawyers. This is the short version to read before the meeting. It covers how a MAP policy differs from resale price maintenance and the two US cases your counsel will…
Defining MAP: A Retailer's Guide to Pricing Policies
MAP is the lowest price you may advertise a product at. It is not the lowest price you may sell it at, and it is not the MSRP. Written for the reseller side: what counts as…
Benefits of a Strong MAP Policy for Your Brand
A MAP policy sets the lowest price a reseller may advertise at and says nothing about the price they may sell at. Everything it can do for a brand follows from that one…
MAP Enforcement and Its Role in Fair Pricing
MAP enforcement is fair when the same violation gets the same response whoever committed it. The hard part is your largest account. What uniform enforcement looks like in…
Strategies for Effective MAP Policy Compliance
A compliance rate tells you whether a MAP policy is holding. A count of violations found tells you how hard someone looked. What to measure, why a rotating sample hides the…
What Happens to a Retailer Who Advertises Below MAP
Written for retailers. The realistic consequence of advertising under a brand's MAP is that the brand stops supplying you, usually through your distributor. What the notice…
The Impact of MAP Policies on Your Business Success
A MAP policy changes what your products are advertised at, and only among sellers you can reach. It does not set the selling price and it does nothing unenforced. What to expect…
MAP Policies in E-Commerce: What Marketplaces Change
On a marketplace the advertised price is often not a number the seller typed, and the storefront name is not a legal entity. What changes when your policy meets first-party…
Mastering MAP Policies: a Reseller's Guide to Staying Compliant
A MAP policy limits the price you advertise. The price you sell at is still yours to set. What that means for a reseller day to day. What triggers a notice, what non-compliance…
The Influence of Expanding Shopping Channels on MAP Monitoring
Pick monitoring channels by searching your part numbers and seeing where they come back. Why comparison shopping engines need separate handling, how stale feeds create violations…