What MAP Pricing Protects, in Plain Terms
MAP pricing holds the advertised margin a stocking dealer plans around, which is why the wholesale price conversation changes when the floor goes. Eight questions to ask a MAP…
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MAP monitoring, page 7
MAP Policy Documents: What Belongs in One
A MAP policy is only as enforceable as its definitions. What the document has to pin down. The legal posture behind a unilateral policy. The consequences worth writing down, and…
Persisting MAP Violations: Enforcing the Second Time
Getting compliance back after a programme lapses is harder than getting it the first time. Four questions that sort a broken feed from a deliberate discount. The three records…
The Hidden Advantage of MAP Monitoring for Boosting Sales
MAP monitoring reads every listing, so it finds the sellers who are already at or above policy alongside the ones below it. That compliant seller list is what most violation…
Persisting MAP Violations: The Reasons Behind Them
Violations return for four reasons: broken pricing plumbing, a distributor price file that disagrees with yours, new sellers, and sellers testing whether anyone still watches…
Impact of Frequent Price Changes on MAP Compliance
Compliance drops for weeks after a price change and almost none of it is deliberate. Why a new price file takes so long to reach a listing. How to reach marketplace sellers you…
When a MAP policy is the wrong tool
A MAP policy is the wrong tool if price is the reason people buy from you. If it is the right tool, one question decides it. Would you stop shipping to the dealer you cannot…