AEO vs SEO: what we measured on our own site in launch week
SEO decides whether a page ranks. AEO decides whether an AI answer cites you, and what it says about you. Our own numbers from launch week show the gap.
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Tips
Everything filed under Tips in the Synapse notes, newest first, with the most recent work at the top.
Moving an 8-year-old WordPress site without losing a single URL
We moved synapsereality.io off WordPress. All 2,026 old addresses in the redirect map resolved in one hop on launch night. Here is the map.
How to recover SEO traffic you have lost
Find which pages lost traffic and when. Compare indexing changes, search updates and demand before choosing a fix.
SEO techniques for beginners, ordered by payoff
Six techniques worth learning first, in the order that pays. The order matters more than the list, because doing them backwards is how a beginner spends a year on the wrong thing.
What are the different types of social media?
Eight types of social media, grouped by what people do there: networking, forums, microblogging, professional, video, live streaming, messaging and community servers.
What website traffic is and how to read it
A visit count on its own tells you nothing. Three numbers next to it turn traffic into something you can act on, and one common metric is worth less than people think.
How to measure an email marketing campaign
Mail privacy features and security scans limit what opens and clicks can tell you. Compare delivery, replies and later activity, and state what your filtering cannot establish.
Why is a public image important to a business?
Your public image decides whether people buy from you, work for you and trust you before you ever speak to them. Where it comes from now, and how to check and fix yours.
SEO and SEM: what each one buys you
Paid search funds ad delivery. SEO works on unpaid visibility. Compare their measurement limits and the questions each can help you test before deciding where to spend.
What makes a website SEO friendly
An SEO friendly site is one a crawler can read, a phone can load, and a reader can use. Most of the work is structural and happens before a single word is written.
What a content marketing strategy has to contain
A content strategy that works fits on one page and answers four questions. Everything else in the document is decoration, including the editorial calendar.
What website development involves
What actually happens between deciding you need a site and having one, what the roles are, and where the money goes. Written for someone commissioning their first build.
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