Marketing with Google: How to Optimize Your Listing and Local Ranking

August 20, 2021

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Google Maps is a free and powerful tool for creating visibility. Google will automatically rank your business listing in your area, but only if your Business Listing has strong visibility to search engines. As a result, your Google Maps listings can bring new customers from all over who would otherwise have never found out about you!

Google Maps is an exceptional tool for businesses, and getting a high ranking on the site can create many benefits. This guide will show you different strategies to improve your Google Map listing's rank in search results so that customers find it more quickly.

 

How to optimize your listing and local ranking

2018 Local Search Ranking Factors: Google My Business Signals Up 32%                      

Is your business not showing up high enough in Google Maps? Then, you’ve come to the right place. Let’s get started by getting you listed on our site and claiming your profile with all of the information about what services or products you offer!

Add your business on Google Maps.

If you're looking to rank higher and perform successful Google Maps marketing, it's a good idea to get your business on the map. If you already have one, skip this step. If you are not sure if you do, follow these steps:

  •         Go to Google Maps and search for your business name.
  •         If it appears, click the drop-down beside the location. If you don’t see any listing, click the drop-down and choose “Add a missing place.”
  •         Provide your name, business category, and business location.

Keep in mind that anyone can add a business on Google Maps. However, regardless of who put it on the Maps, they do not control the business listing. Only the business owner has the authority to do so.

Claim your business listing on Google Maps.

The second way to increase your ranking on Google Maps is by claiming your listing. Claiming allows you the opportunity to provide many more details about yourself, which in turn ensures a higher rank for the business.

Details such as what makes your company special and unique are some of the things you should include. But if you want to go all out there are plenty of different things that can be added—for example, adding social media links or a detailed description and pictures for customers who don't have access inside.

Also, to claim a Google Maps listing, you should have a Google My Business account. You need to ensure you have one to claim your business listing. If you don’t have one yet, read our post about setting up an account with GMB.

Add more information to your Google Maps listing.

Now that you have a Google Maps business listing and a My Business account linked to it, the internet provides ample opportunity for more customers. Remember, the higher information your listings offer on social media sites like Facebook or Twitter will rank in search results better than if they had no other place to be found. To add additional, log into your Google My Business account.

Once you have logged in, you will need to input your:

  •         Business name
  •         Business category
  •         Business address
  •         Service area
  •         Use a local phone number.
  •         Include your primary number.
  •         Update your business hours.
  •         Put a business description.

Add photos of your business to the listing.

One of the best ways to get higher rankings in Google and attract more consumers is by uploading photos. Photos show that you are an active listing, they signal how well your business ranks on local search results pages, and it's a known fact that users love looking at pictures too!

Get Google reviews from customers.

10 Ways to Get More Google Reviews | Google Review Generation Guide                                    

Designing a business listing on Google maps automatically opens the door for reviews. That's why it should be no surprise that ranking favor is given to businesses with positive reviews when customers love what they see in Google Maps. In order to get good ratings and more online traffic, you need awesome customer service!

Remove duplicate Google Maps listings.

Google would like to let its users know that they want them talking about one listing. Make sure your business has only one phone number and location listed in order for it to rank high on the search engine's page. Eliminate out any duplicate listings or unnecessary information, so you can make Google happy!

Update your Google Maps listing regularly.

Regularly post to your Google Maps business listing in order to rank higher on search engines. When consumers are interested and looking for a service, getting an offer from you will be more enticing!

Be responsive to inquiries and website visitors.

The first step to running a successful business is making sure your website stays up to date with any device or screen size. This includes Google Maps, where nearly 60% of searches are made on mobile devices. If you have an outdated site that can't be viewed properly and has broken links etc., then SEO ranking will suffer greatly because people won't find it in the search engine results page (SERP).

Put local keywords to your website content.

Boost your Google Maps ranking by targeting it for local search. Incorporate location-based keywords to the main pages of your site, such as the homepage, about us page, contact us page, and so on—do not just target these features in their titles but also headings and body text.

Put a Google Map on your website.

How can businesses rank higher in Google search results? One way is to embed a Google map on your website so that it appears as if you are located at the same address. This technique works because most business websites have contact information pages with embedded maps, and this helps convince consumers of where they should go for service.

Takeaway

Google Maps is the world's most popular mapping service, and it benefits from being on mobile devices as well. Business listings are now more advanced to give consumers a faster way of finding the information they need for making informed purchasing decisions. To make sure your business appears at the top of Google Maps in search results, take note of these tips that will help you get there!

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