4 Steps to Establish a Successful MAP Policy


As a business owner, it’s crucial to retain control over your pricing strategy and safeguard your profit margins. This is where a Minimum Advertised Pricing (MAP) policy becomes useful. Think of it as a security guard at your establishment’s entrance, ensuring everyone abides by the rules.


So, how can you develop an efficient MAP policy? Here are four essential steps:




Clarity and conciseness: Your MAP policy must be as clear as your parent’s reminders about homework. Specify the exact prices your resellers must advertise and the repercussions of not adhering to the rules. Also, periodically review your policy to confirm it remains relevant and effective.




Enforce the rules: No one appreciates a buzzkill, but rule-breakers must face the consequences. Ensure your MAP policy details the penalties for violations, discouraging resellers from attempting to undercut your prices.




Personalize your policy: Avoid mimicking others! Your MAP policy should cater to your unique business requirements. Consider your industry, target market, and pricing strategy while crafting your policy. Remember, one size does not fit all!




Seek professional assistance: If unsure, consult an attorney. They can help you comprehend the legal necessities for MAP policies and offer specific guidance on creating a policy that benefits your business. They can even assist in enforcing your policy, if needed.

Not convinced yet? Just examine Apple Computer and Wilson. Apple implemented a MAP policy to maintain brand integrity with the iPod and ensure resellers complied. Meanwhile, Wilson utilized a MAP policy to protect profit margins and prevent price undercutting. Thus, devising an effective MAP policy is an invaluable approach to keep your business’s pricing in check and preserve your brand’s reputation. So, who’s prepared to initiate this pricing celebration?


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