Starting an SEO campaign without wasting the first quarter
An SEO campaign loses its first quarter to work that could not have paid off. The decisions that determine whether it pays were never made. Two of them come before anything is…
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Local SEO: twenty things that move the map pack
Twenty local SEO actions, ordered by how much they move the map pack. The first four are worth more than the other sixteen put together.
SEO practices worth keeping
A short list of practices that have survived every algorithm change since 2015, and a shorter list of the ones that have not.