Calculating MAP Pricing: the Gap to Wholesale Is the Real Decision
Compare the advertised floor with acquisition and selling costs when reviewing MAP. The gap to wholesale is not the reseller's realised margin. Counsel should review the policy…
// notes
Notes, page 7
What a MAP Policy Does to How Buyers See Your Brand
A MAP programme addresses advertised prices. Counterfeit complaints need separate evidence. Marketplace retail accounts need their own supply review. Match each response to the…
What MAP Pricing Protects, in Plain Terms
MAP pricing holds the advertised margin a stocking dealer plans around, which is why the wholesale price conversation changes when the floor goes. Eight questions to ask a MAP…
MAP Policy Documents: What Belongs in One
A MAP policy is only as enforceable as its definitions. What the document has to pin down. The legal posture behind a unilateral policy. The consequences worth writing down, and…
Persisting MAP Violations: Enforcing the Second Time
Getting compliance back after a programme lapses is harder than getting it the first time. Four questions that sort a broken feed from a deliberate discount. The three records…
The Hidden Advantage of MAP Monitoring for Boosting Sales
MAP monitoring can record compliant offers alongside violations. Keep those observations and verified seller details so your account team can review them, with the coverage limits…
Persisting MAP Violations: The Reasons Behind Them
Repeated MAP violations need an investigation. Compare price feeds, file versions, seller records and previous replies before choosing the next response.
Impact of Frequent Price Changes on MAP Compliance
A new price file can leave listings outdated while partners update their feeds. Record delivery and effective dates, check the live offer, and investigate the cause before…
When a MAP policy is the wrong tool
A MAP policy is the wrong tool if price is the reason people buy from you. If it is the right tool, one question decides it. Would you stop shipping to the dealer you cannot…
B2B email marketing: turning leads into sales
The gap between a lead and a sale in B2B is a committee, a budget cycle and a risk assessment. Email is good at exactly one of those, and pretending otherwise is why sequences…
Google Analytics alternatives worth a look
What the main alternatives do differently, and what you lose by moving. Then the one reason to switch that has nothing to do with disliking the interface.
Nine content marketing moves that lift traffic and conversions
Nine checks for a site that already has content. Review existing pages, search performance and the next step offered to readers before deciding what to change.
Start a conversation