Writing content that ranks: nine rules that still hold
Nine rules for writing pages that earn a position. The one that matters most comes first. Answer the question in the first paragraph, before anything else on the page.
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Notes, page 8
Eleven ways content marketing grows a business
Eleven specific mechanisms, each with the condition that has to be true for it to work. The mechanism matters more than the tactic, because the tactic changes and the mechanism…
Lead generation strategies that hold up
Twelve strategies, each with the condition that has to be true before it works. And an honest note on which ones produce leads that never buy.
Eleven SEO fixes you can ship in a day
Eleven changes that take an afternoon each, in the order we would do them. None of them rescue a site nobody wants to read. All of them clear obstacles that stop good pages being…
Ten free ways to bring traffic to a website
Ten routes that cost time and not money, sorted by how long each takes to pay back. The first three are where a new site should spend its first month.
Growth hacking and traditional marketing: the real difference
The difference is not speed or budget. It is whether the distribution lives inside the product or outside it, and that decides which one you can actually use.
Growth hacking, and what it means once the hype is gone
Growth hacking was a real idea before it became a job title. What survives is a method: find the one constraint on growth, test cheaply against it, and keep what compounds.
An SEO guide for beginners
How search works, what you can change, and the order to change it in. Written for someone with a site and no background, who wants to know what is worth their time.
Five free ways to get website traffic
Five routes that cost time instead of money, with an honest note on how long each takes and what it is actually worth.
Five ways content marketing grows a brand
Brand growth from content comes from being recognised as the person who explains the thing well. Five ways that happens, and why four of them need patience the fifth does not.
Content marketing trends that actually changed the work
Six changes that altered how content marketing is done, and four that were predicted loudly and changed nothing. The difference between the two lists is worth more than either.
How to recover SEO traffic you have lost
Find which pages lost traffic and when. Compare indexing changes, search updates and demand before choosing a fix.
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